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Facebook has been pushing live broadcasting on the social network hard, but there’s been no serious

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Facebook has been pushing live broadcasting on the social network hard, but there’s been no serious financial incentive for us to go live there — until now.

This week the company said it will begin opening up paid live broadcasting to the general public. That is, folks who have over 2,000 followers and can get at least 300 people to watch one of their live broadcasts concurrently. Facebook will share 55% of the ad revenues with live broadcasters.

Facebook did pay media companies and celebrities initially to post live broadcasts when it went wide with Live in early 2016, but it was a limited group.)

Facebook says the new initiative is in beta, and if you meet the qualifications, you could get a notification to sign up.

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